Product Designer · Porto Alegre, BR
Jeferson
Freiry
I design data-driven products and AI-integrated platforms that transform complex enterprise processes into clear, usable experiences — from discovery to delivery.
Get in touch →About
I am a Senior Product Designer with 5+ years in UX/UI and 10+ years in marketing and digital communication — a background that shapes how I think about brand, narrative, and business context alongside usability.
My current focus is enterprise systems and AI-powered platforms: environments where users navigate large volumes of information, complex workflows, and real operational stakes. At Braskem, I lead UX practices and AI-integrated design workflows for industrial-scale platforms — including design critiques, team onboarding, and technical interviews. I collaborate regularly with international stakeholders in English.
Education
Other activities outside work
Career
Product Designer 2025 — Present Leading UX practices and AI-integrated design workflows for industrial-scale platforms.
Product Designer 2023 — 2025 Enterprise product design and UX research across industrial, financial, and consulting engagements.
Product Designer 2022 — 2023 End-to-end UX for large clients in Fashion, Food & Beverage, and Telecommunications.
UX Researcher 2021 — 2022 Mapped the end-to-end user journey from product acquisition to daily use.
Product Designer 2021 User research, journey mapping, and product discovery for digital solutions.
Cases
Let's talk
I'm open to senior product design roles, consulting projects, and interesting conversations about UX and AI.